Sequoia Initiates Management Services on Fuller Enterprises’ 23 Multifamily Communities in the Bay Area

December 27, 2021

WALNUT CREEK, CA - Sequoia Equities announces that they will start management services on 23 multifamily communities consisting of 1,527 homes. The communities are all garden-style and spread throughout the San Francisco Bay Area. With this agreement, Sequoia’s unit count increases by over 10% with 16,432 units across 81 communities under management.

Rita Crawford, Vice President of Portfolio Management, conveyed, “adding this group of properties into our portfolio provides a unique opportunity to diversify further within the greater Bay Area, the place where it all began for our organization. That opportunity further gives us a chance to offer a great place to work for more energetic employees than we would have otherwise been able to. We are thrilled to put into action our practices of Elevating the Everyday for the many individuals that call these properties home.”

Erik Peterson, Senior VP of Acquisitions & Business Development, also voiced excitement over the opportunity saying, “Doug Smith and the Fuller Family share a mutual alignment in values with Sequoia and its leadership team, as it relates to property management, customer service, and commitment to employees and residents. Our management platform has over 4 decades of experience to serve portfolios like this with professionalism and skill. We look forward to a long relationship serving these assets, residents, and ownership.”

Owner Doug Smith shared why Sequoia was the perfect fit to become a managing partner for his communities. “Our family has been managing high-quality housing assets for over 5 decades; we wanted a management partner that aligns with our vision and values. Not only is Sequoia best in class, but as an owner and operator, they provide a unique approach when it comes to managing multifamily communities. They are able to see things through a different lens and provide personal touches. They truly value the resident’s experience, which maximizes the potential at our communities.”

About Sequoia Equities, Inc.

Established in 1986, Sequoia has always remained committed to its mission of striving to make the ordinary a little more special by inspiring our employees and creating communities where people can expect more out of everyday life. Over 25,000 residents come home to a Sequoia community at the end of the day. Offering more than just great locations and comfortable residences, each community is managed by a team of professionals dedicated to creating customer experiences that are consistently memorable and truly referral worthy.

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