Sequoia Earns 2024 MHN Excellence Award for Best Marketing Strategy

Walnut Creek, CA - December 5, 2024, marked a momentous evening for Sequoia as the company was recognized at Multi-Housing News’ 18th annual MHN Excellence Awards in New York City. Among an impressive lineup of multifamily innovators, Sequoia earned the bronze award for Best Marketing Strategy, solidifying its reputation as a trailblazer in the industry. This award celebrates Sequoia’s innovative, results-focused marketing strategies in 2023, setting a new benchmark for excellence in the multifamily industry.

In 2023, Sequoia launched a strategic marketing approach aimed at elevating online reputation, resident retention, and leasing performance. By managing campaigns internally and maximizing existing tools, the focus shifted from quantity to quality, allowing for more targeted engagement with high-intent prospects. This strategy not only optimized ad spend but also empowered leasing teams to connect more effectively. Through CRM enhancements and data-driven tactics, Sequoia achieved greater conversion rates and increased applications, all while cutting costs and amplifying overall impact.

"We are honored to be recognized by MHN for having an industry-leading marketing strategy. I couldn’t be more proud of the team that I work with for their creativity, passion, and desire to generate results,” says Justin Choi, Sequoia’s Sr. Director of Marketing and Technology. “Congratulations to all of this year’s nominees and award recipients.”

The full list of this year’s Excellence Award recipients can be found on Multi-Housing News’ website.

About Sequoia

At Sequoia, the philosophy is simple: make the ordinary extraordinary. By embracing small gestures that create meaningful moments, Sequoia elevates apartment living into something truly special for both residents and team members. Rooted in innovation and a strong sense of community, Sequoia attracts top talent and empowers its team to deliver exceptional service every day.

Since its founding in 1986, Sequoia has grown to manage over 14,000 apartment homes across California, Colorado, Nevada, Oregon, and Washington. The company’s vibrant culture fosters creativity, collaboration, and growth, cementing its reputation as a leader in the multifamily industry.

Looking to grow your career at a company that puts its people first? Visit Sequoia’s careers page at: www.sequoiacareers.com

Looking to have Sequoia manage your community? Visit the client services page at: www.elevatetosequoia.com/client-services