Sequoia Equities Named a Finalist at the 15th Annual Shorty Awards

WALNUT CREEK, CA APRIL 13, 2023 – Sequoia Equities has been named as a finalist in the 15th Annual Shorty Awards for their recent brand campaign, Life’s Moments Happen At Sequoia, in the Real Estate Category.

This campaign, which was the first of its kind in the multifamily industry, focused on life’s moments that happen in Sequoia’s apartment homes. The main objective was to increase brand awareness by targeting the top of the marketing funnel. Aside from positioning Sequoia as a thought leader in the multifamily industry, additional goals included increasing overall website traffic and increasing following and engagement across social media channels. To do this effectively, the tone leaned heavily into emotional appeal by telling a story that felt moving, yet familiar to viewers.

The Shorty Awards honor the best work in digital and social media by the most creative and influential brands, agencies, organizations, and individuals whose work has excelled in creativity, strategy, and effectiveness. This season saw a record-breaking increase in the quantity and quality of the work submitted, with 32% more total entries compared to the highest previous season.

The work of Sequoia’s Marketing Team has demonstrated outstanding performance across the judging criteria, which makes it a top contender for a Shorty Award in a most competitive year. The work is also eligible for competing in the Audience Honor - a separate honor voted by the public between April 12th to April 26th. To read Sequoia’s case study and vote for their campaign, click here.

"We are extremely honored to be named a finalist among some of the world’s largest brands and top creatives,” said Justin Choi, Sequoia’s Sr. Director of Marketing. “Our goal was to bring our brand to life by showcasing all of life’s memorable moments, big and small, that are created while living at a Sequoia community. Despite a small budget, the work done by our internal marketing team and our partners at OpenLight Films resulted in a very successful campaign. We hope everyone enjoys the video as much as we do.”

The 15th Annual Shorty Awards winners will be announced at the in-person celebration on May 24, 2023, at Tribeca 360º in New York City.

The winners and honorees are chosen by the Real Time Academy (RTA) - a panel of prominent experts and leaders in digital and social media who have been hand-selected on the basis of their deep industry knowledge, professional reputation, and outstanding achievements, including previous Shorty wins.

Members of the Academy include Michelle Wong (CMO, Sprinkles), Angel Van Der Biest (Title Social Lead, Netflix), Ashley Rudder (Chief Creator Officer, Whalar), Jabari Hearn (Managing Partner, AKQA LA), Sophie Yan (Director, Cultural & Entertainment Advocacy, Everytown for Gun Safety), Gemini Babla (Director, Global Brand Marketing, YouTube), Dani Calogera (Vice President, Brand & Digital Marketing, SHOWTIME), Jay Norman (Global Head of Music Marketing, Spotify), among others.

ABOUT SEQUOIA

Established in 1986, Sequoia has always remained committed to its mission of striving to make the ordinary a little more special by inspiring our employees and creating communities where people can expect more out of everyday life. Over 25,000 residents come home to a Sequoia community at the end of the day. Offering more than just great locations and comfortable residences, each community is managed by a team of professionals dedicated to creating customer experiences that are consistently memorable and truly referral worthy.

ABOUT THE SHORTY AWARDS

The Shorty Awards (also known as “The Shortys”) honor the most innovative work in digital and social media by brands, agencies and organizations.

Founded in 2008, the Shortys’ notable previous winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Lizzo, and brands such as Marvel Studios, HBO, Red Bull, Airbnb, Nestle, and BMW.

The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling. Entries are judged on the merits of creativity, strategy, and engagement by the Real Time Academy, a body of hand-selected industry experts and leaders. The public can also select their favorite Shorty Awards contenders during Audience Honor Voting.