Sequoia Equities Wins Big at 2024 Pet and Housing Awards

Walnut Creek, CA - July 25, 2024 – Sequoia Equities has been honored with three prestigious recognitions at the 2024 Pets and Housing Awards by Michelson Found Animals Foundation. These accolades recognize the company's commitment to creating pet-friendly communities and its innovative approaches to integrating pets into the apartment community experience. These awards include:

• Most Creative Pet-Centered Event
• Most Innovative Pet Marketing Campaign
• Best Leap Forward Award (10,000+ units)

The 2024 Pets and Housing Awards, sponsored by the Michelson Found Animals Foundation, is an annual virtual ceremony that celebrates rental housing operators who are setting new standards in pet inclusivity. This event highlights the efforts of industry leaders making rental communities more welcoming for pet owners, reflecting the growing demand for pet-inclusive housing.

Sequoia launched two new campaigns this year, focusing on pet adoption and removing breed restrictions from most of its apartment communities. These campaigns featured pet-centered activations for residents to enjoy, helping to secure these recognitions.

“Today’s rental housing market is full of pet-friendly options, but we wanted to ensure that our communities weren’t just pet-friendly. Our goal was to be pet-inclusive,” states Justin Choi, Sequoia’s Sr. Director of Marketing & Technology. “By removing breed restrictions, Sequoia is adopting a pet-inclusive model that provides all dogs the ability to call Sequoia home. All that we ask for is that all dogs and their owners follow our pet rules. To help with this, we have partnered with local shelters, trainers, veterinarians, and even groomers to help promote responsible pet ownership. It is never easy to be one of the first companies to launch a program like this, but so far it has been well received by our customers and across social media.”

The need for pet-inclusive housing is more important than ever, and recognizing those who lead this movement is crucial. Sequoia is honored to be among the trailblazers enhancing the quality of life for pets and their owners and setting a benchmark in the housing industry. Their initiatives foster stronger resident relationships, increase resident retention, reduce pet abandonment, and promote responsible pet ownership.

By celebrating these achievements, the awards aim to encourage more rental housing operators to adopt pet-inclusive practices. This ensures that more pets can find loving homes without their owners having to sacrifice suitable housing.

About Sequoia

Sequoia is not just another apartment complex. Sequoia strives to make the ordinary a little more special by inspiring its team members and creating communities where people can expect more out of everyday life. The company believes it's the little things done for both residents and team members that go a long way. Sequoia attracts and retains the top talent in the multifamily housing industry. Its greatest competitive advantage is not found within the brick and mortar of its communities or even the company, but within the values that each individual brings to the collective team. Sequoia's creative environment and unique culture foster opportunities for growth and success. The team works hard and plays hard, but they do these things together.

Founded in 1986, Sequoia has grown to become one of the largest, privately held organizations of its kind on the West Coast, with more than 13,000 apartment homes throughout California, Colorado, Nevada, Oregon, and Washington.

Looking to grow your career at a company that puts its people first? Visit Sequoia’s careers page at: www.sequoiacareers.com

Looking to have Sequoia manage your community? Visit the client services page at: www.elevatetosequoia.com/client-services

About Michelson Found Animals:

Michelson Found Animals is a renowned organization dedicated to the mission that people and pets belong together. They work tirelessly to eliminate barriers posed by restrictive housing policies, ensuring that families can stay united with their pets. The Pets & Housing Awards celebrate organizations that make significant strides in promoting pet-inclusive housing.